ADOBE REAL-TIME CDP
Build customer profiles that power real-time experiences.
Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.
Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.
Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.
Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable B2B and B2C customer profiles.
Enrich and segment unified profiles in real time. With AI-powered insights, you can create complete audiences, so your campaigns are on target and relevant.
Boost marketing effectiveness across the funnel by equipping your channels with more data-rich audiences.
Manage customer data across all lines of business from one centralized platform.
Activate your B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications.
Discover and engage new audiences without relying on third-party cookies.
Recognize and remarket to unknown visitors and personalize their experiences for better conversion.
Build unified profiles that power more targeted and relevant omnichannel experiences.
Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers.
Earn and maintain customer trust through responsible data governance, management, and usage.
Melanie Babcock, Vice President of Integrated Media at The Home Depot
Connect Adobe products to create experiences that are right on time and just right for your customers.
Build unified profiles and actionable audiences while also creating and delivering personalized customer experiences.
Supplement customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.
Adobe can help you make personalized experiences a part of every customer moment.
Consumer data integration is a series of protocols and processes that combine and organize customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.
Information gathered in one place is easier to manage, access, and secure. Even more importantly, customer data gathered in one place enhances the organization’s ability to analyze and visualize the data — and do so in minimal time.
CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behavior.
The main difference between a DMP, CDP, and CRM is the primary purpose for which customer data is stored and organized. Between managing existing customers, marketing to potential customers, or integrating that information to create a unified customer profile, each platform uses data in different ways.
A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a store, and even a CRM or DMP.
The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organize data such as purchase history, customer contact information, and any communications that might have happened with that individual.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymizes it, and then exchanges it with other companies for targeted advertising.