ADOBE REAL-TIME CDP
Build customer profiles that power real-time experiences.
Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.
Explore the features and capabilities of Real-Time CDP.
Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.
- Unified profiles
- Audience management
- Cookieless marketing
- Data governance
- Audience activation
Connected data for a real-time view of your customer.
Unify and normalise known and pseudonymous customer data across all online and off-line sources to create real-time, actionable B2B and B2C customer profiles.
- Ensure enterprise systems and teams use consistent data.
- Understand customers across their devices to improve engagement.
- Stream data for real-time insights and faster time to market.
End-to-end audience management.
Enrich and segment unified profiles in real time. With AI-powered insights, you can create complete audiences, so your campaigns are on target and relevant.
- Boost efficiency with prebuilt workflows that understand how data sources are used in audiences and then activated downstream to destinations.
- Find new customers and act quickly on changing customer behaviour with look-alike audiences and propensity scoring that predict the likelihood that leads and accounts will convert.
- Centrally manage audiences for your entire business, including audiences built in other applications.
- Augment audiences with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery and Snowflake to let marketers combine batch and real-time use cases.
Marketing in a world without third-party cookies.
Boost marketing effectiveness across the funnel by equipping your channels with more data-rich audiences.
- Retain scale in your marketing by associating durable identifiers with customer profiles.
- Securely collaborate on first-party data and audiences with trusted partners.
- Reach your audience with advertising-focused integrations that don’t rely on antiquated identifiers.
Data governance tools for the enterprise.
Manage customer data across all lines of business from one centralised platform.
- Stay compliant with transparent tools for consent collection, data labelling, policy creation and data usage enforcement.
- Prevent users from activating sensitive data.
- Manage consumer data requests with both an API and user-friendly interface.
- View data sources and policies before activating audiences.
Relevant and real-time customer experiences across channels.
Activate your B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications.
- Deliver more targeted customer experiences and in-the-moment personalisation.
- Strengthen cross-channel campaigns by activating both known and unknown data.
- Orchestrate customer journeys on an easy-to-use canvas.
- Use partner data, use-case playbooks and an AI Assistant to drive better audience activation.
Adobe Real-Time CDP use cases
Convert unknown prospects
Recognise and remarket to unknown visitors and personalise their experiences for better conversion.
Create customer profile
Build unified profiles that power more targeted and relevant omnichannel experiences.
Retain customers
Connect data faster to enhance your customer profiles, unlock deeper insights and retain customers.
Govern customer data
Earn and maintain customer trust through responsible data governance, management and usage.
Learn more about Real-Time CDP.
Better together.
Connect Adobe products to create experiences that are right on time and just right for your customers.
Real-Time CDP + Adobe Journey Optimizer
Build unified profiles and actionable audiences while also creating and delivering personalised customer experiences.
Learn more | Learn more about Real-Time CDP plus Adobe Journey Optimizer
Real-Time CDP + Adobe Customer Journey Analytics
Supplement customer profiles with cross-channel behavioural insights for enhanced audience creation and activation.
Learn more | Learn more about Real-Time CDP plus Adobe Customer Journey Analytics
Personalisation at scale
Adobe can help you to make personalised experiences a part of every customer moment.
Questions? We have answers.
Consumer data integration is a series of protocols and processes that combine and organise customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.
Information gathered in one place is easier to manage, access and secure. Even more importantly, customer data gathered in one place enhances the organisation’s ability to analyse and visualise the data — and do so in minimal time.
CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behaviour.
The main difference between a DMP, CDP and CRM is the primary purpose for which customer data is stored and organised. Between managing existing customers, marketing to potential customers or integrating that information to create a unified customer profile, each platform uses data in different ways.
A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a shop and even a CRM or DMP.
The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organise data such as purchase history, customer contact information and any communications that might have happened with that individual.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymises it and then exchanges it with other companies for targeted advertising.
