ADOBE MARKETO ENGAGE
Powerful marketing automation.
Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalised buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync and deliver insights that maximise marketing impact on revenue.
Explore the features and capabilities of Marketo Engage.
Marketo Engage is a central hub where you can plan, execute and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Built from the ground up to be secure, support compliance and easily connect to other applications, it powers marketing and sales team success at every maturity level.
- Profiles & audiences
- Omnichannel engagement
- Personalised content
- Campaign operations
- Sales intelligence & engagement
- Marketing analytics
Build highly targeted audiences.
Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.
- Maintain complete and up to date customer profiles.
- Update profiles based on engagement across channels and campaigns.
- Leverage native CRM integrations to keep sales and marketing data in sync.
- Partition your leads and data for different teams to maintain data privacy.
Learn more | Learn more about Build highly targeted audiences.
Boost reach and engage customers where they are.
Co-ordinate campaigns across channels — online and off-line.
- Create consistent and personalised campaigns for customers and prospects.
- Execute across email, web, mobile, chat, events, webinars, digital advertising and more.
- Integrate new channels to your marketing mix with ease.
Learn more | Learn more about Boost reach and engage customers where they are.
Create content that connects in the moment.
Powerful AI lets you easily create and personalise content so you can deliver it across channels dynamically.
- Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
- Use AI to predict the content that will convert the best.
- Test content variations and apply learnings quickly across channels.
Learn more | Learn more about Create content that connects in the moment.
Improve operational efficiency and scale.
Leverage marketer-defined rules, generative AI and user-friendly tools to simplify and automate complex marketing tasks.
- Build multi-step campaigns through an intuitive canvas to streamline campaign deployment.
- Create campaigns that automatically adapt and respond to customer behaviour and data changes.
- Clone successful campaigns and assets to drive faster time to market.
- Automatically update field values and lead scores.
Learn more | Learn more about Improve operational efficiency and scale.
Increase sales productivity and performance.
Align marketing and sales around the best leads and accounts and enable sales with buyer insights and engagement tools.
- Connect to CRMs bi-directionally with native integration that keeps systems and teams in sync.
- Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.
- Deliver buyer engagement data directly to sales in the CRM so they can tailor every customer conversation.
- Equip sellers with templates, email and chat tools to directly engage their accounts at scale.
Learn more | Learn more about Increase sales productivity and performance.
Optimise marketing ROI and business impact.
Out-of-the-box dashboards, customisable reporting and multi-touch attribution give you deep insights into what’s working within your campaigns.
- Understand every marketing touchpoint’s affect on revenue.
- Review campaign performance across channels and content.
- Distribute learnings and insights across teams to refine every element of the marketing strategy.
Learn more | Learn more about Optimise marketing ROI and business impact.
The latest and upcoming innovations for Marketo Engage.
These cutting-edge capabilities offer updated efficiency and let you deliver modern customer experiences.
- An updated email designer to create more engaging emails.
- Generative AI tools for authoring emails, landing pages and chat responses.
- A live and on-demand webinar engagement dashboard for real-time insights.
- A CRM sync dashboard with ongoing updates.
- An Adobe Experience Manager Assets Cloud Service integration to streamline asset management and content delivery.
- A chat-based meeting scheduler for landing pages that lets customers book their own appointments.
Learn more | Learn more about The latest and upcoming innovations for Marketo Engage.
Adobe Marketo Engage use cases
Customer lifecycle engagement
AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention and lifetime customer value.
Cross-channel personalisation
Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency and increase deal velocity.
Align sales and marketing
Maximise revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data and consistent messaging.
Prove marketing impact
Make confident marketing investment decisions with shared insights and accurate marketing attribution.
Tap into pre-built integrations and a scalable architecture.
Marketo Engage is built from the ground up to be scalable and secure, support compliance and easily connect to other applications and data sources.
Powerful additions to Marketo Engage.
Boost Marketo Engage with additional generative AI-powered applications that improve your customer conversations and connect your marketing programmes to revenue.
Adobe Dynamic Chat
Dynamic Chat is a generative AI-powered conversational marketing tool. Its natural language interface is trained on your brand, products and accounts and helps customers get what they need, faster. It also helps B2B marketers engage customers faster and more intelligently, accelerating the sales cycle.
Adobe Marketo Measure
Marketo Measure is a powerful multi-touch attribution tool that lets you assess the impact of campaigns, content and channels on your marketing pipeline and revenue. Use it to understand the results of your marketing efforts at a granular level and optimise every step.
Driving results for some of the world’s biggest companies.
Cut deal times in half, from 24 to 12 months.
98% email deliverability rate and 4% higher click-through rate.
131% increase in acceptance rate.
Improved lead quality and scoring by 40%.
Learn more about Marketo Engage.
Questions? We have answers.
Marketing automation involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practices, including:
- Profile management
- Segmentation
- Lead generation and nurturing
- Relationship marketing
- Lead scoring and routeing
- Cross-selling and upselling
- Marketing ROI measurement
- Retention
Marketing automation gives your company the power to operate more efficiently and increase revenue faster.
The most common digital marketing strategies include:
- Inbound marketing: Generating content of interest and value to customers.
- Content marketing: Distributing written or visual content relevant to your brand, such as sharing infographics on social media.
- Account-based marketing (ABM): Tailoring marketing to consumer groups or individuals with a prior interest in your products or services.
- Search engine optimisation (SEO): Creating or updating content that targets valuable keywords entered by target audiences into search engines, while meeting expectations for content quality, depth and expertise.
- Social media marketing: Using the reach of social applications such as Facebook, Instagram and TikTok to promote your products, services or talents within a particular industry niche.
Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted and marketing efforts are co-ordinated with sales teams.
Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It’s a more strategic approach to winning business and is especially important in B2B marketing efforts.
