Adobe Experience Platform Documentation
Find Adobe Experience Platform documentation on this page to help you get started, assist with troubleshooting, and get the best from the platform’s capabilities.
Adobe Experience Platform enables organizations to centralize and standardize customer data from any system. It then applies data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Use the following links to tutorials, videos, and Experience Platform guides to learn more.
Guides
Overview
- Experience Platform Overview
Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time with guides, documentation, and tutorials. - AI Assistant
Learn how to use AI Assistant to expedite your workflow with Adobe Experience Platform and Real-Time Customer Data Platform. - Troubleshooting Guide
Find answers to frequently asked questions and a guide for troubleshooting common errors in Experience Platform. - Accessibility in Experience Platform
Learn about the Experience Platform commitment to provide accessible and inclusive features to all individuals.
Administration
- Alerts
Learn about alerts in Adobe Experience Platform, including the structure of how alert rules are defined. - Sandboxes
Find out how sandboxes work and partition a Platform instance into virtual environments for development, testing, and application deployment. - Access Control
Use product profiles in Adobe Admin Console to manage user permissions. Learn how to assign users to products and sandboxes. - License Usage
Learn about best practices and tools you can use to better manage your license entitlements with Adobe Experience Platform. - Unified Tags
Use unified tags to manage metadata taxonomies. Learn how to create tag categories and tags.
Applications
- Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audiences from those profiles, and activate those audiences to third-party destinations. - Journey Optimizer
Use Adobe Journey Optimizer to solve key issues and challenges within your customer journey. - Customer Journey Analytics
Use Adobe Journey Optimizer to solve key issues and challenges within your customer journey. - Mix Modeler
Use Mix Modeler to measure campaigns and optimize planning holistically across all channels.
Data Modeling
- Schemas
Explore an overview of the Experience Data Model (XDM) system within Experience Platform and learn how to use classes and schema field groups to standardize experience data.
Data Collection
- Data Collection in Adobe Experience Platform
Learn how to enable client-side data collection for Adobe Experience Platform Edge Network and find out more about the data collection technologies used. - Datastreams
Learn how to configure Datastreams in Adobe Experience Platform. - Tags (Launch)
Get access to documentation and tutorials for tags in Adobe Experience Platform. - Experience Platform Web SDK
Get access to documentation and tutorials for Experience Platform Web SDK. - Experience Platform Mobile SDK
Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places service. - Experience Platform Edge Network Server API
Use the Edge Network Server API for data collection, personalization, advertising, and marketing use cases with CX Enterprise or Experience Platform Edge services. - Experience Platform Assurance
Adobe Experience Platform Assurance lets you inspect, proof, simulate, and validate how you collect data or serve experiences within your mobile applications. - Experience Platform Debugger
Examine your web pages for problems with your Experience Platform implementations using the Adobe Experience Platform Debugger for Chrome and Firefox. - Event Forwarding
Learn about event forwarding in Adobe Experience Platform, which allows you to use the Platform Edge Network to execute tasks without changing your tag implementation.
Data Ingestion and Management
- Catalog Service
Explore data lineage, metadata, file descriptions, directories, and datasets within the Data Lake and learn more about the Catalog Service system. - Dashboards
Learn how to visualize data in Experience Platform through customizable dashboards. - Data Access
Find and access ingested datasets in Experience Platform. - Data Ingestion
Bring your data into Experience Platform through batch or streaming ingestion. - Data Prep
Prepare your data for ingestion into Adobe Experience Platform and learn how Data Prep can help you map, transform, and validate data today. - Dataflows
Learn about dataflows and how to configure them across different services. - Datasets
This document provides a high-level overview of datasets in Experience Platform. - Observability
Find out how you can monitor Platform activities, using statistical metrics and event notifications from Adobe Experience Platform Observability Insights. - Sources
Ingest data from a variety of sources. Learn how to structure, label, and enhance already ingested data
Customer Data
- Identity Service
Bridge customer identities across devices and systems to deliver personalized digital experiences. - Real-time Customer Profile
Merge customer data to create a unified view of customer interactions across channels. - Real-time Customer Profile Data Guardrails
Learn about performance and system-enforced guardrails for profile data and segmentation to ensure an optimal use of Real-Time CDP functionality. - Segmentation Service
Build audiences from your Real-Time Customer Profile data using Adobe Experience Platform generated segment definitions or external sources. - Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audiences from those profiles, and activate those audiences to third-party destinations.
Governance, Privacy, and Security
- Data Governance
Enforce data usage restrictions through the use of labels, marketing actions, and governance policies. - Privacy Service
Manage customer data requests to comply with legal privacy regulations like GDPR and CCPA. - Data Lifecycle
Delete individual records and schedule dataset expirations in Experience Platform for data cleansing, removing anonymous data, and data minimization. - Audit Logs
Learn how audit logs allow you to see who did what actions in Adobe Experience Platform.
Data Science and Queries
- Data Science Workspace
Use machine learning to develop, train, and score models and recipes with Adobe Sensei and JupyterLab Notebooks. - Intelligent Services
Use intelligent AI services to generate scores, discover insights, and create segments from your marketing events data. - Query Service
Use standard SQL to query data within the data lake in Experience Platform.
Activation
- Destinations
Activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and more.
Audience Manager Expanded Activation
- Audience Manager Expanded Activation
Activate audiences from Audience Manager to social and advertising destinations through Audience Manager Expanded Activation.
Run and Operate
- Run and Operate
Inspect, troubleshoot, and optimize your Adobe Experience Platform implementations with the Run and Operate tools. Gain visibility into scheduled jobs, identify configuration issues, and improve system reliability.
Use Cases
Intelligent re-engagement
- Intelligently re-engage your customers to return
Deliver compelling and connected experiences during the key conversion moments to intelligently re-engage infrequent customers.
Experience Platform use cases
- Engage and acquire new customers through prospecting use cases
Learn how to engage and acquire new customers through prospecting use cases, without relying on third-party cookies. - Supplement First-party Profiles with Partner-provided Attributes
Learn how to supplement first-party profiles with attributes from trusted data partners to improve your data foundation, gain new insights into your customer base, and better audience optimization. - Use partner-aided visitor recognition to personalize onsite experiences
Learn how to use partner-aided visitor recognition to deliver personalized onsite experiences to your visitors. - Use Case Playbooks
Learn how to use the Use Case Playbooks feature in Experience Platform to get started with various marketing use cases.
Tutorials
Basic Architecture of Experience Platform (Video)
Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram.
ViewSchemas and Experience Data Model (XDM) overview (Video)
Learn about Experience Data Model (XDM), the standard data model to describe customer experiences.
ViewLabel, Ingest, and Verify Identity Data (Video)
Learn how to label data fields as identities, ingest identity data, and verify the data in the Adobe Experience Platform Identity Service private graph.
ViewData Collection tutorials
How-to videos and tutorials to make you a power-user of Data Collection in Experience Platform.
ViewAuthenticate and access Experience Platform APIs
Learn how to access to Adobe Experience Platform APIs.
ViewIngest data with sources
Learn how to easily ingest data from Adobe, first-party, and third-party applications into Platform’s Real-Time Customer Profile and data lake.
ViewGetting Started for Data Architects and Engineers
A hands-on tutorial to start implementing Platform. Sample data and assets provided.
ViewImplement Adobe CX Enterprise with Web SDK
Implement Adobe CX Enterprise with Web SDK tutorial.
ViewDigital Experience Blueprints
Digital experience blueprints are repeatable implementations to address strategy and solve established business problems. They accelerate time-to-value and provide a fast path to success.
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