Our analytics and data management products help you to break down both data and organisational silos. By stitching together data from across the customer journey into a single view, we give you insights into customer behaviour based on every single interaction, even those that just happened. That data is also available for training AI/ML models optimised for attribution, contribution analysis, personalisation and testing.

And all this data and analysis is easily shared with any team or system that needs it, democratising access to data across your entire organisation. 

We offer AI/ML-powered personalisation, recommendations and user experience. And these are enriched by customer profiles that update in real time based on data from every interaction on any channel — including CRM, web, mobile, AR, chat and more — even if it was anonymous.

This means every activity on every channel can be personalised based on the same real-time profile, giving you unparalleled access to customer behaviours and insights that aren’t limited to a single channel or data source.

We help both marketers and IT teams simplify the complexity of their data management and activation, especially when it comes to crucial issues like privacy and governance.

Our data products let you combine authenticated and anonymous data without sacrificing privacy. And enterprise permissions make it easy to ensure proper use of sensitive data across even the most matrixed organisations.