How Tekno Point helps Bajaj Allianz General Insurance respond to the global pandemic
Bajaj Allianz General Insurance partnered with Tekno Point to undertake a digital transformation that has helped the company get products to market during the pandemic.
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For years, Tekno Point served as a top Adobe training agency specializing in Adobe Experience Cloud solutions, including Adobe Experience Manager and Adobe Analytics. So why did these top trainers make the switch to become one of the leading Adobe solutions partners in the APAC region?
“Our years as trainers showed us what is possible with Experience Cloud applications,” explains Himanshu Mody, founder and CEO of Tekno Point. “We saw an opportunity to use our experiences working with end users to help build more successful implementations from the ground up.
It was the way that Tekno Point combines deep understanding of technology, business, and people that attracted Bajaj Allianz General Insurance. Founded as a joint venture between Bajaj Finserv and Allianz SE, Bajaj Allianz General Insurance is one of the largest private general insurance companies in India. Tekno Point’s implementation of Adobe Experience Manager for Bajaj Finserv in just 90 days caught the attention of its subsidiary.
With the help of Tekno Point, Bajaj Allianz General Insurance is now undertaking an ambitious digital transformation that helps teams become more agile and self-sufficient — a critical change that has helped the company get products to market faster, even during a global pandemic.
How empowering creators improves time to market
Working with Adobe Experience Manager empowers those closest to the products to create content without waiting for developers. Creating a new marketing campaign? Marketers can spin up a custom landing page in no time. Product teams want to change the call-to-action? They can adjust the wording or language in a few clicks.
While this increased self-sufficiency has a big impact on the confidence of content teams, the biggest benefit to the company is the faster time to market. Since content teams no longer need to work with technology teams to code and upload pages, landing pages or product information can get published to the website much faster. They can make changes to copy on the fly to account for last-minute policy adjustments. This is how Bajaj Allianz General Insurance beat the competition and became the first major insurance company in India to offer pet insurance.
Using Adobe Analytics has also helped the company understand how to improve the customer experience. In one case, Bajaj Allianz General Insurance identified an opportunity to change a one-time drop-down selection to a flexible slider to make it easier for customers to quickly compare insurance premiums for vehicles with different market values. Adobe Analytics has also made it easier for the team to track customer journeys to see — and fix — places where technical errors are causing customers to drop out of the quote process.
Giving customers what they need during the pandemic
During the global pandemic, time to market became even more important. Customers were eager for information around health insurance. They wanted to submit claims, renew policies, and get quotes for new policies online — without needing to speak with agents in person.
Bajaj Allianz General Insurance also released a new health insurance specially created for COVID-19 hospitalizations. The Corona Kavach Policy is standard policy, with the same coverage and terms across multiple insurance companies. The company knew that to compete for this standard policy, it needed to start signing people up as soon as possible. While it typically takes weeks to bring a new product to market, Bajaj Allianz General Insurance had the offering online in less than a week.
“Tekno Point combines deep knowledge of Adobe Experience Cloud with a clear understanding of our business needs,” says Sourabh Chatterjee, president and head of IT, web sales & travel at Bajaj Allianz General Insurance. “With help from Adobe and Tekno Point, digital has become our most profitable channel with direct digital sales increasing fourfold.”
Read more to discover how Bajaj Allianz General Insurance and Tekno Point used Adobe Experience Cloud to transform the digital landscape and boost time-to-market.