Adobe for Business Blog

Paramount Liquor sees 96% of B2B customers order online.

Paramount Liquor builds a strong hospitality culture rooted in service with Adobe Commerce.

Best Buy redesigns marketing for AI-driven discovery.

Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

How brands win with human and agent audiences.

Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

Lumen scales on-brand content to drive a 44% brand lift

Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

How to evaluate AI before you scale it.

Learn four ways to assess AI solutions before they become part of your workflows, data systems and brand outcomes.

The AI shopping gap — explained.

Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

Intuit reshapes marketing for humans and agents.

Intuit explores new marketing craft for an AI audience.

Brand visibility is the new competitive advantage.

Content has two audiences now: people and AI agents. Here's why brand visibility is the new game and the infrastructure that wins it.

Marketing leaders rethink marketing for humans and AI.

Brand leaders share how marketing evolves for humans and AI using Adobe solutions.