Ancient knowledge, modern context.

Jiva Ayurveda teaches 5,000 years of wisdom about the mind-body connection with training delivered through the Adobe Captivate Prime LMS.

Established

1998

Employees: More than 500

External Learners:

More than 2,400

Patient Consultations:

More than 5 million

Faridabad, Haryana, India

www.jiva.com

2,400

Course enrolments in 11 months

Products:

Adobe Captivate Prime ›

Objectives

Deliver personalised training to a range of skill levels

Support learning domestically and internationally

Engage learners with incentives

Results

Improves patient care

250 Ayurvedic doctors currently taking training

2,400 course enrollments in 11 months

Rewards learners with “Karma Credits”

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“Adobe Captivate Prime supports delivery of both internal and external training at Jiva Ayurveda. Our Learning & Development team has already created more than 80 trainings that are customised to each Ayurvedic doctor’s skill level.”

Neerja Chauhan

Head of Learning & Development, Jiva Ayurveda

Expanding awareness for health

Centuries before modern clinical trials and systematic research reviews existed, the sages of India established what is still one of the world’s most sophisticated and powerful mind-body health systems. Ayurveda — from the Sanskrit words for life (ayur) and science or knowledge (veda) — asserts that nothing has more power to heal and transform the body than the mind.

Many contemporary chronic ailments, such as diabetes, hypertension, obesity and infertility, can be traced to today’s high-stress lifestyles. In response to their growing prevalence, Jiva Ayurveda was founded in 1998.

“Jiva Ayurveda puts ancient wisdom into a modern context,” says Neerja Chauhan, Head of Learning & Development at Jiva Ayurveda. “Combining 5,000 years of knowledge with the latest technologies enables us to authentically practise Ayurveda more efficiently.”

Globalising Ayurvedic knowledge

Ayurvedic medicine promotes individualised care, including compounds of herbs or proprietary ingredients and diet, exercise and lifestyle recommendations. Jiva Ayurveda serves millions of patients through clinics, a telemedicine centre and sales of medicines and products. It also trains clinicians online using Adobe Captivate Prime.

“Adobe Learning Manager supports delivery of both internal and external training at Jiva Ayurveda,” says Chauhan. “Our Learning & Development team has already created more than 80 trainings that are customised to each Ayurvedic doctor’s skill level.”

Each course comprises videos, study materials, patient case studies and objective and subjective questions about diagnoses and care delivery. After evaluating other learning management systems, Jiva chose Adobe Learning Manager to support course administration, documentation, tracking and reporting. Additionally, Learning Manager enables Jiva to tag progressive course modules according to each clinician’s acquired skills.

The Learning & Development team currently trains 250 doctors from 60 Jiva clinics across India and from the Jiva Ayurveda Medical & Research Centre, which performs approximately 6,000 telemedicine consultations daily. The company also trains international Ayurveda practitioners from the United States, Canada, the United Kingdom, Japan and Eastern Europe. In the last 11 months, more than 2,400 enrollees have taken courses.

“Our Learning & Development team is very passionate about what they want to achieve. Adobe Learning Manager supports our learning culture with engaging experiences and comprehensive data about our training effectiveness.”

Neerja Chauhan

Head of Learning & Development, Jiva Ayurveda

Personalisation and rewards

Training includes non-technical and technical skills, such as speaking to patients and determining root causes of conditions. In addition to discussing symptoms, Jiva Ayurveda practitioners talk to patients about topics such as stress, diet, age and activity level to develop personalised treatments. The Learning & Development team then meets with operations, technology and subject matter teams to review patient/doctor consultations and modify modules accordingly.

“Our Learning & Development team is very passionate about what they want to achieve,” says Chauhan. “Adobe Captivate Prime supports our learning culture with engaging experiences and comprehensive data about our training effectiveness.”

Jiva Ayurveda keeps learners engaged using Adobe Learning Manager gamification. For rapid course completions and high scores, learners receive “Karma credits” that they can exchange for weekend massages, Jiva health and wellness products or other bonuses and benefits.

Continued outreach

Most patients are between 35 and 60 years old and suffer from age-related chronic disorders such as arthritis and cataracts. However, data from the Medical & Research Centre shows more patients aged 25 to 35 are calling for help with conditions such as acne and hyperacidity. Accordingly, Jiva Ayurveda is training its doctors how to educate younger patients about Ayurveda’s benefits. To help develop new modules in Adobe Captivate, the development team is working closely with Jiva’s Learning & Development team.

“Adobe has been very good at guiding Jiva Ayurveda toward new capabilities and introducing us to techniques for launching programmes faster,” says Chauhan. “Adobe Learning Manager gives us a dependable long-term platform for training doctors who will help people of all ages stay healthy.”