Creating nuanced digital signage
Before Experience Manager Screens, digital signage production was fragmented across external agencies and multiple internal departments. It could take weeks or even months to plan, produce and propagate digital signage due to multiple rounds of review cycles.
Experience Manager Screens is simple to use, which allows in-house team members to create and change signage without the cost and time associated with external agencies. Staff simply arrange and edit individual components into templates. They can reuse digital assets, including those created for online campaigns or the website. Optus can even register, manage and monitor the signage playing on Google Chromebox media players, directly through Experience Manager Screens, reducing the need to switch between multiple platforms.
With in-house teams working on Experience Manager Screens, Optus can create digital signage in a fraction of the time and stay on top of customer trends. For example, when Australia voted “Yes” on the issues of marriage equality, Optus delivered a marriage equality campaign to shops within hours. Working with components also empowers Optus to easily create dynamic customer messages for each of its 350 retail locations.
“Millions of customers pass through our retail shops every year,” says Chris Smith, Vice President Digital, Optus. “By transforming our approach to digital signage, we can react to consumer trends at the speed of culture and increase conversions and revenue for our company.”