Piaggio Fast Forward is built on the idea that design comes first. The company is best known for its flagship gita product — a revolutionary cargo-carrying robot that follows people wherever they need to go. Like its parent company Piaggio and its iconic Vespa scooters, Piaggio Fast Forward aims to build the future with groundbreaking, inclusive products.
The gita robot can carry up to 40 pounds of cargo, so walking is always an easy choice. The robot uses dynamic following technology that eliminates the need for controllers or programming, making gita easy to use and ideal for both personal and business applications.
Design is reflected in every aspect of gita: from the robot’s sleek curves, to the intuitive mobile app, to the engaging marketing and social media content. As design manager at Piaggio Fast Forward, Jerry Ding incorporates design-led thinking into all aspects of the business.
“The user experience should be central to everything we do,” says Ding. “That’s why we get the design team involved in the early stages of development for everything from packaging to the website to product development. We work with other teams to navigate ideas and develop ways to make these innovative experiences more intuitive for customers.”
The five-person internal design team touches every department of Piaggio Fast Forward and it needs to produce all types of digital and physical designs. By taking advantage of the collaborative capabilities of Adobe Creative Cloud for teams, the design team stays connected to keep branding and customer experiences consistent.
“Adobe Creative Cloud for teams has always had useful apps, but it has evolved over the years to also have really incredible sharing and collaboration capabilities,” says Ding. “Our team is building upon it to work more efficiently, no matter where our designers are located.”