With Marketo, university marketers guide prospective students through recruitment processes with personalized interactions that drive enrollment.
Ranked in the top 2% of universities worldwide, University of Wollongong has made research excellence a core goal. It’s a goal that has made the university a compelling choice for many of the world’s top students. According to Nicholas (Nicho) Manojlovic, Digital Manager - Student Recruitment, university marketers were struggling to identify and track prospective students, engage them in conversations about the advantages of Wollongong, and guide them through the recruitment process. With that in mind, Nicho and his team implemented Marketo, which is enabling them to capture prospect data and gain visibility into the total lifecycle of the student. With Marketo, they have insight into the number of prospects in the pipeline, how many are likely to enroll, and how long it takes to move them through the process.