Crafting Multichannel Outreach
Larry Gillick, Deputy Director of Digital Strategy, US Department of Interior
Jennifer Plozai, Lead, External Affairs and Acting Lead, Media and Public Affairs, National Science Foundation
Abigail Bowman, Chief, Web Media Branch, Bureau of Alcohol, Tobacco, Firearms and Explosives
Moderator: Bruce Swann, Group Product Marketing Manager, Adobe Campaign, Adobe
A successful multichannel outreach strategy allows you to engage with citizens via the medium of their choosing — whether that be email, social media, mobile or off-line. Attend this session to explore the technology underlying the delivery of great tailored outreach across multiple channels.