Adobe Symposium


Measuring Experiences for Mission Success

Ilene France, Chief, Analytics and Audience Research Branch, National Cancer Institute
Allen Sebrell, Senior Manager, Digital Intelligence and Strategy, Customer Experience, Amtrak 
Richard Calentine, Senior Business Value Manager, Adobe
Melanie Megregian, Senior Solutions Consultant, Adobe

From measuring user behaviour to benchmarking success, analytics plays an essential role in forms modernisation. Attend this session to learn how to successfully implement the data-driven approach mandated by the 21st Century IDEA, harness analytics to improve customer experience and meet the mission.

Use cases

Additional resources

NCMEC uses the web to save lives
View story


Modernising the US Census
Read article


Citizen-centric experiences
Read report

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