John Yembrick, Chief of Digital Communications and Strategy, NASA
Bruce Swann, Group Product Marketing Manager, Adobe Campaign, Adobe
Engaging with both internal and external customers often requires telling the story of your agency and its mission in a compelling manner. This session will explore how government communicators can harness storytelling to build trust, create communities and motivate employees and citizens alike to contribute to mission success.
Government email best practices
Personalise outreach, engagement
Heathrow engages customers