You’ve heard the buzzwords: deepfakes, generative AI, LLM. But how do you make sense of it all while juggling the demands of marketing?

On this episode of The CMO Show, we sit down with Henry Ajder – an expert on AI, deepfakes, and the synthetic revolution – recorded live at Adobe’s Executive Forum.

Henry shares his vision for a future where content authenticity is transparent and trustworthy. As an advocate for the Content Authenticity Initiative, he’s on a mission to help marketers navigate the challenges of AI with confidence.