Putting your people first with TSB Bank’s Emma Springham

71% of customers are after personalisation, and 79% are frustrated when it’s missing. How can we, as marketers, continue to meet these emotive needs yet still welcome digital transformation with open arms?

On this episode of The CMO Show, we’re joined by Emma Springham, Chief Marketing Officer at TSB Bank. Emma is on a journey to balance the human side of marketing with the evolving and changing nature of the financial services industry.

Join us as we sit down with Emma to learn about TSB Bank’s approach to personalisation – recorded live at Adobe’s Executive Forum in Sydney.