Here’s a look at some of the key findings from the report.
of executives say improving the customer experience is a top or significant business priority.
of customers say it’s very important for an organization to deliver a unified, seamless experience at any point of interaction.
of businesses expect to pilot their first customer experience-centered generative AI use cases within the next 12 months.
Planned applications for generative AI.
The majority of surveyed businesses are focused on using generative AI to support the following actions, including:
