A: One main thing that will appear more and more is personalised ads, like ads that adjust based on a user’s location, demographic or interests. This is already happening to some degree, but it’s still in the early stages. As technology improves, the ability to personalise ads will increase.
For example, social media sites like Facebook are already experimenting with personal ads. They know your gender, age and location and they can use that information to make small adjustments to the video ads they show to different users. The base ad stays the same, but certain aspects of the ad can change.
New and emerging technologies will also affect the future of video ads. Connected TV platforms, like Roku or Apple TV, are already making a big impact on the industry. People are moving away from traditional TV and publishers are finding better ways to monetise their live streaming content. Brands are seeing connected TV as a new high-impact environment to place their ads.
And as virtual and augmented reality become more commonplace, companies will have another new space to place ads. They can start looking into opportunities like running ads on virtual billboards in virtual worlds.