Maximising the impact of financial wellness

From banking to super and wealth, financial services organisations are doubling down on financial wellness initiatives. However, their effectiveness hinges on how well a brand knows customers, can guide decision-making and improve their circumstances.

Understanding what makes or breaks financial wellness initiatives sits at the heart of Adobe’s new report, The new era for customer-first financial services. A blueprint for delivering personalised financial wellness in Australia and New Zealand. It highlights the digital capabilities, features and focus that set high-impact programs apart.

Fill out the form to download the report.