This lead nurturing cheat sheet from Marketo Engage covers best practices to help improve your campaigns.

The Lead Nurturing Cheat Sheet includes a comprehensive description of lead nurturing, including best practices, opt-in rules and optimisation.

The Lead Nurturing Cheat Sheet provides you with:

• A sample lead nurturing track
• A content framework
• Sample triggers for accelerating lead nurturing campaigns

You will also have access to top resources and a glossary of terms.