Mapping Lead Generation to Your Sales Funnel

Not every lead generation technique works for buyers in every stage of your sales funnel. That's why mapping lead generation to your sales funnel is an essential part of your strategy. Download this handy cheat sheet to learn how Marketo uses a three-part funnel, mapping buyer intent and campaigns to every stage.

To learn more about generating leads, download our 160-page ebook, The Definitive Guide to Lead Generation.