Measuring and Perfecting Your Cross-Channel Strategy
About the Article
A multi-channel strategy is the new standard in marketing, so ensuring that your campaigns are performing across all your channels requires constant measurement... as well as constant improvement.
But when you look at all the elements necessary for a functioning multi-channel model(personalisation, engagement, behaviour-triggers and more),it is nearly impossibleto perfectwithout some seriously intelligent tools. Fortunately, Marketo Engage was designed with this reality in mind.
In this checklist, you'll seewhich tools within Marketo Engage can help you to improve engagement with automation, personalise content across all your digital channels, match people to events and attribute pipeline and revenue to specific channels.
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