CONTENT SUPPLY CHAIN
The power to keep pace
Connect your end-to-end content planning to activation processes so you can provide in-the-moment personalised content at scale without skipping a beat.
People, processes, and tools all work better together.
Adobe helps businesses streamline their content supply chain to consistently create unforgettable customer experiences at speed and scale.
Increase efficiency
Speed up the deployment of personalised experiences and create a single view of budgets, resources, and creative vision.
Streamline collaboration
Cut down meetings and emails, speed up review cycles, and let teams work in the tools they prefer to get the job done.
Optimise spend
Get real-time visibility into content effectiveness across all channels and understand what’s driving engagement and ROI.
What is a content supply chain?
Connect your content supply chain for better results.
- Workflow and planning
- Creation and production
- Activation and delivery
Workflow and planning
• Plan content to align with campaigns and track your project's progression.
• Stay on top of costs and provide transparency to stakeholders.
• Centralise approved assets for easy access and content creation.
• Accelerate collaboration between creative and marketing teams.
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Creation and production
• Use generative Al to produce original, on brand, and commercially safe content.
• Enable non-creatives to create new variants across channels, formats, audiences, or regions at scale.
• Edit and refine content produced by non-creatives.
• Provide a collaborative space for smoother reviews and approvals by stakeholders.
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Activation and delivery
• Easily edit final assets and websites, including generative Al copy.
• Provide dynamic media to any channel in the required size.
• Activate content directly to inbound and outbound channels and capture analytics.
• Integrate assets with delivery tools for easy use and careful governance.
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Adobe GenStudio
Revolutionise your content supply chain with the power of generative AI.
Adobe GenStudio is an end-to-end solution to accelerate and simplify your content supply chain with generative AI and intelligent automation. Integrate high velocity creative expression with sophisticated activation to deliver beautiful content to every channel.
Rise to the challenge of content demand
More and more, customers are demanding content that speaks to them on a personal level, so it feels like keeping up with the demand would need a miracle. Harness the power of generative Al to build an efficient supply chain that enables your organisation to bring together people, tools, and workstreams to effectively plan, create, manage, deliver and analyse content.
Find out how to make it work in your business.
Ready to create a seamless content supply chain?
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