CONTENT SUPPLY CHAIN

The power to keep pace

Connect your end-to-end content planning to activation processes so you can provide in-the-moment personalised content at scale without skipping a beat.

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People, processes, and tools all work better together.

Adobe helps businesses streamline their content supply chain to consistently create unforgettable customer experiences at speed and scale.

Increase efficiency

Speed up the deployment of personalised experiences and create a single view of budgets, resources, and creative vision.

Streamline collaboration

Cut down meetings and emails, speed up review cycles, and let teams work in the tools they prefer to get the job done.

Optimise spend

Get real-time visibility into content effectiveness across all channels and understand what’s driving engagement and ROI.

What is a content supply chain?

Connect your content supply chain for better results.

Workflow and planning

• Plan content to align with campaigns and track your project's progression.

• Stay on top of costs and provide transparency to stakeholders.

• Centralise approved assets for easy access and content creation.

• Accelerate collaboration between creative and marketing teams.

  • Workfront
  • Experience Manager Assets
  • Frame.io

Adobe GenStudio

Revolutionise your content supply chain with the power of generative AI.

Adobe GenStudio is an end-to-end solution to accelerate and simplify your content supply chain with generative AI and intelligent automation. Integrate high velocity creative expression with sophisticated activation to deliver beautiful content to every channel.

Watch overview

92% decrease in marketing process meetings.

3x target savings in agency fees.

30% reduction in waste through increased asset reuse.

Asset retrieval time reduced from 5 days to 10 minutes.

Rise to the challenge of content demand

More and more, customers are demanding content that speaks to them on a personal level, so it feels like keeping up with the demand would need a miracle. Harness the power of generative Al to build an efficient supply chain that enables your organisation to bring together people, tools, and workstreams to effectively plan, create, manage, deliver and analyse content.

Find out how to make it work in your business.

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Ready to create a seamless content supply chain?

Let’s talk about what Adobe can do for your business.

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