Solving the personalisation problem

Personalised product recommendations work, but some marketing teams might think they’re out of reach either financially or logistically. The good news is you don’t need an Amazon-sized IT budget or a team of data scientists and developers to benefit from this technology.

In Beginner’s Guide: Personalised Product Recommendations, you’ll learn:

• Why they are worth the investment
• The many types of product recommendations that can be used sitewide
• Methods for easily and effectively getting started

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