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Ebook
Get to personalisation faster by planning further.
![](./media_190a7c286ee8c6a0dce082bf22e4dd0719bacbd35.png?width=750&format=png&optimize=medium)
To help you to put Adobe’s 2023 Digital Trends into action, we’ve created a series of short guides that tap into specific topics. Our guide Plan Now for a Brighter Personalisation Future dives deep into three steps to ensure personalisation at scale is within your reach:
- Focus on the long-term vision.
- Balance with your short-term goals.
- Build strategies with the right tactics.