Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalised to those accounts.
ABM targets high-yield accounts that are often considered a better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market.
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about:
- How to get started with ABM
- Setting goals and establishing analytics
- What you need to plan ABM campaigns
- How to implement ABM campaigns