Let's do an exercise.
Raise your hand if your company has the ability to send marketing emails.
I mean it. Don't just read along – really, raise your hand. This one's easy. I'll wait.
OK. Now, keep it raised if your company can easily create new landing pages for each campaign. Is it still up?
Now keep it raised if your marketing team can set up all the emails for an event before it starts and let it run ‘lights-out'. No one looking. All parts whirring—and working.
Yes, I know—that one's a little trickier. Just a few more. I know your arm may be getting tired.
Have you got the ability to look at a list of potential customers and prioritise them based on fit with your business and likelihood to buy?
Can you filter leads by level of engagement and interest in your brand?
Is your hand still up?
Last question. Keep your hand raised if you can measure the revenue contribution of each of your marketing programmes. If your arm is still up, you probably already know the definition of marketing automation and you are using it effectively.
Congrats! Give yourself a fist pump!
Everybody else… read on and learn about what marketing automation is and how it can help your company succeed!