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PERSONALISATION AT SCALE FOR HIGH TECH

In high tech, it pays to personalise.

Personalisation at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. Learn more in this Adobe-commissioned Forrester Consulting research study.

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For high-tech firms, satisfying buyer demands means delivering unmatched B2B experiences.

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Forrester’s research sheds light on the importance of personalisation, such as how:

  • Most customers want to be delighted by service experiences, but only 34% of B2B buyers said technology firms are meeting their expectations.
  • Next-generation B2B experiences are exceeding expectations for high-tech firms across revenue, customer experience and customer lifetime value, each by 73%.
  • High-tech firms are setting the standard for personalisation capabilities across data, content and omnichannel orchestration.

Get the study

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Forrester’s research sheds light on the importance of personalisation, such as how:

  • Most customers want to be delighted by service experiences, but only 34% of B2B buyers said technology firms are meeting their expectations.
  • Next-generation B2B experiences are exceeding expectations for high-tech firms across revenue, customer experience and customer lifetime value, each by 73%.
  • High-tech firms are setting the standard for personalisation capabilities across data, content and omnichannel orchestration.

Get the study

Uncover the trends driving today’s personalised experiences — and how you can stay one step ahead.

Get the study

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Get the Personalisation at Scale: Technology and Technology Services Spotlight study.

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Personalisation at Scale: Technology and Technology Services Spotlight
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Understand the balance between personalised customer experiences and client demands with this Adobe-commissioned Forrester Consulting research study.
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2023-02-22
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