PERSONALISATION AT SCALE FOR HIGH TECH

In high tech, it pays to personalise.

Personalisation at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. Learn more in this Adobe-commissioned Forrester Consulting research study.

Get the study

For high-tech firms, satisfying buyer demands means delivering unmatched B2B experiences.

style

XL spacing, container, center, small

Forrester’s research sheds light on the importance of personalisation, such as how:

Most customers want to be delighted by service experiences, but only 34% of B2B buyers said technology firms are meeting their expectations.
Next-generation B2B experiences are exceeding expectations for high-tech firms across revenue, customer experience and customer lifetime value, each by 73%.
High-tech firms are setting the standard for personalisation capabilities across data, content and omnichannel orchestration.

Get the study

style

two-up, grid-width-10, grid-template-columns-2-1

Forrester’s research sheds light on the importance of personalisation, such as how:

Most customers want to be delighted by service experiences, but only 34% of B2B buyers said technology firms are meeting their expectations.
Next-generation B2B experiences are exceeding expectations for high-tech firms across revenue, customer experience and customer lifetime value, each by 73%.
High-tech firms are setting the standard for personalisation capabilities across data, content and omnichannel orchestration.

Get the study