Turning product process into brand story with Casio

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager – User Experience and Marketing Technology at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process.

Listen in for a short and sweet insight into the importance of cross-departmental collaboration in turning a product process into a successful brand story.