Adobe x Publicis Sapient
From first impressions to long-term loyalty

In the face of low brand affinity, loyalty, and advocacy, superannuation funds can stand out in a ‘sea of sameness’ and gain a competitive edge by delivering exceptional customer experiences that create healthier, wealthier, and more enduring member relationships.

Adobe and Publicis Sapient’s new report, Turning the loyalty tide, reveals how leaders craft the journey from first impressions to long-term loyalty. It shows how personalised, relevant and easy-to-find content helps foster financial wellness—and how super funds can deliver it.