Should You Build a CDP or Buy One? An IT Manager’s Guide

Are Customer Data Platforms (CDPs) worth investing in? As an IT manager, you may already have data management systems like data warehouses or CRM systems in place that you think meet your organisation's needs. However, before dismissing CDPs completely, it's important to understand what they are and the specific benefits they offer. That's where a new guide published by the CDP Institute can help. "An IT Manager's Guide to Understanding Customer Data Platforms” covers everything you need to know, including:

• The difference between CDPs and other data management systems
• The specific needs that CDPs can address within your organisation
• How to determine if your system could benefit from a CDP
• How a CDP can activate unified customer profiles with application systems

So, let’s ask the hard question: What good can a CDP actually do for my team? With this guide, you can make an informed decision with confidence. It will help you to determine if a CDP is the right choice to provide a single customer view with actionable customer profiles.