Folks are no longer impressed with the old ways of marketing. In fact:
- 72% say they trust a brand less if it has bad marketing personalisation.
- 83% to share their data for better personalisation.
In exchange for their info, customers want marketing that speaks to them. They want to be dazzled. Giving each customer a delightful experience makes them more likely to buy—and return.
A real-time customer data platform (CDP) makes these memorable moments possible – and scalable! Brands can automatically create personalised marketing messages that turn data into delight.
In our new guide, Dazzling Feats of Customer Delight, you’ll uncover:
- The benefits of consolidating customer data in a real-time CDP
- The power of unified profiles for personalisation
- The dazzling impact of a tailor-made marketing hit that hits the mark
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