How to Turn Your Data into Dazzling Moments of Customer Delight.

Folks are no longer impressed with the old ways of marketing. In fact:

• 72% say they trust a brand less if it has bad marketing personalisation.
• 83% to share their data for better personalisation.

In exchange for their info, customers want marketing that speaks to them. They want to be dazzled. Giving each customer a delightful experience makes them more likely to buy—and return.

A real-time customer data platform (CDP) makes these memorable moments possible – and scalable! Brands can automatically create personalised marketing messages that turn data into delight.

In our new guide, Dazzling Feats of Customer Delight, you’ll uncover:

• The benefits of consolidating customer data in a real-time CDP
• The power of unified profiles for personalisation
• The dazzling impact of a tailor-made marketing hit that hits the mark