Adobe x Accenture Transforming FSI’s content agility to deepen customer connections

As FSI firms strive to enhance customers’ financial wellbeing and drive lifetime value and trust through digital experiences, key challenges remain. Keeping up with customers’ unique goals and meeting demand for hyper-personalised content stand out.

For FSIs, delivering relevant content to millions of customers at the speed of life requires a new form of organisational agility. Adobe and Accenture’s new report, Empowering customers’ financial health with content agility, reveals how brands can achieve it by revolutionising their content supply chain, from planning and production to journey orchestration.