Adobe x Accenture
Transforming retail content delivery to foster brand loyalty

As retail organisations strive to deepen customer relationships and drive loyalty and trust, the speed and relevance of brand interactions become more important. This relies on creating new personalisation frontiers that start with a fully optimised content supply chain.

For retail brands, delivering relevant content to millions of customers in an increasingly fragmented landscape requires a new form of organisational agility. Adobe and Accenture’s new report, Revolutionising retail: content supply chain in the age of hyper-personalisation, reveals how brands can cut through the noise by optimising their content supply chain, from planning and production to journey orchestration.