Adobe Digital Leaders Webinar
Business Readiness: Building the Foundation for Transformation
Length: 59 mins
Technology is advancing faster than most organisations can adapt, creating real pressure for brands to modernise how teams work and how new capabilities are integrated into day-to-day operations. Realising value means building conditions where people, processes and technology reinforce one another, avoiding common pitfalls like stalled adoption, slow time-to-value and rising operational fatigue.
In this session, experts from Adobe and Ulta Beauty will share how organisations build operational strength, align cross-functional teams and prepare to activate new capabilities responsibly and effectively — without forcing new tools into outdated operational habits.
Join us to learn how to:
- Apply readiness principles that help enterprises build the conditions for long-term value realisation.
- Strengthen cross-functional readiness by exploring how high-performing organisations align marketing, data and IT.
- Identify the shifts and governance that move teams from campaigns to enterprise-level experience orchestration.
- Understand what “AI-ready” looks like in practise—integrating content, insights and workflow intelligence into daily work responsibly.
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Event speakers
Natalie Fong
Vice President, Digital Product
Ulta Beauty
Natalie Fong is a senior retail technology and digital product leader with more than a decade of experience driving digital transformation at the intersection of business strategy, technology and customer experience. She has led high-impact, digitally driven initiatives across large-scale retail environments, including the delivery of best-in-class digital platforms, omnichannel and marketplace capabilities, enterprise-wide SAP S/4HANA modernisation, point-of-sale transformations across 1,400 shops and the deployment of mobile point-of-sale and mobile inventory management solutions. Known for translating complex digital and enterprise technologies into measurable business outcomes, Natalie focuses on building scalable, data-driven solutions that empower teams, elevate the end-to-end customer journey and unlock long-term value. Her leadership blends digital strategy with hands-on execution, positioning her as a trusted voice in the future of retail and digital commerce transformation.
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Nina Caruso
Senior Manager, Product Marketing
Adobe
Nina Caruso is a Senior Product Marketing Manager on the Real-Time CDP Product Marketing team. Prior to her role in product marketing, she led a consulting team at Adobe focused on data management technical implementations. Nina is experienced in data management implementation design, audience strategy and personalisation best practices.
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Matthew Young
Principal AI Engagement Manager
Adobe
Matte Young is a Principal Business Readiness Strategist who helps organisations turn ambition into operational reality and momentum into meaningful change. He partners with enterprise teams to reimagine operating models, elevate capabilities and cultivate the cultural readiness needed to unlock the full promise of AI and emerging agentic technologies. Matte blends strategic clarity with a systems-level lens, empowering leaders to bridge the gap between vision and organisational capability so their teams can thrive in what comes next.
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Nino Querubin
Principal Digital Strategy Consultant
Adobe
Nino Querubin is a Principal Digital Strategy Consultant and has been with Adobe for six years. He partners with organisations to prepare them for the transformation beyond implementation needed to realise value from new and emerging technologies. Nino has worked with organisations across all industries to reimagine operating models and new ways of working. He has also focused on adoption, accelerating the maturity of digital capabilities and cultivating cultural and operational readiness for AI and agentic solutions. Prior to Adobe, Nino was a customer, leading transformations at some of Adobe’s retail clients. Nino brings a comprehensive but pragmatic approach to transformation, informed by years of learning and experience.
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cardTitle
Business readiness: Building the foundation for transformation.
CardDescription
Technology is advancing faster than most organisations can adapt, creating real pressure for brands to modernise how teams work and how new capabilities are integrated into day-to-day operations.
cardDate
2026-03-02
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/customer-journey-analytics