From Content to Conversion:

Avoiding Abandonment at the End of the Funnel

On-Demand webinar | 26 mins | Free of charge


Customers now expect all interactions with a brand to be fluid across channels.

While customer experiences are becoming more omnichannel, for many brands the final conversion hurdle still isn’t ready for multichannel interactions.

Brands invest heavily in nurturing the customer along their journey, yet so many fall away at the final conversion stage.

Join Adobe’s Mark Szulc, Zoran Nikolovski and Marcus Babajews to explore how AI and machine learning can help accelerate time to value and optimise your conversions–whether B2C or B2B.

Why attend this webinar?

  • Deep dive into why many brands see their customers drop off right at the final conversion stage.
  • Explore why the tail end of the funnel is important and requires further investment.
  • Make every moment shoppable.
  • How technology, like AI and machine learning, is impacting the bottom of the funnel.

Intended audience

  • Direct Marketing Decision Makers and Practitioners
  • Digital Decision Makers and Practitioners
  • Email Marketers


Mark Szulc
Mark Szulc
Principle Product Marketing Manager
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Zoran Nikolovski
Zoran Nikolovski
Senior Solutions Consultant
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Marcus Babajews
Marcus Babajews
Digital Content Specialist
See Marcus's LinkedIn