Key Takeaways

• The tail end of the funnel is important and requires further investment.
• Make every moment shoppable.
• Leverage AI and machine learing with "what next" purchase recommendations.

Speakers

Mark Szulc
Principle Product Marketing Manager
Adobe
See Mark's Linkedin

Zoran Nikolovski
Senior Solutions Consultant
Adobe
See Zoran's LinkedIn

Marcus Babajews
Digital Content Specialist
Adobe
See Marcus's LinkedIn