Creating and Using a Lead Lifecycle

About the Webinar

This webinar focuses on lead qualification and progression through the marketing funnel. We'll cover the basics of how a funnel is designed, how leads progress from “awareness” to “customer” status and how to create your own lead lifecycle in Marketo.

Key topics covered include:
• Lead lifecycle – definition and benefits of using a lead lifecycle
• Pushing qualified leads to sales
• Lifecycle campaigns – benefits, examples
• Setting up sales alerts
• Creating a lead lifecycle programme
• Using the lead lifecycle template

Duration: 27 minutes