Creating content experiences for the virtual future

On-Demand webinar | 49 min | Free of charge

Content experiences are shifting from 2D to 3D, and brands need to move quickly to capture consumers’ attention in this new virtual world. Whether it’s the metaverse, virtual shopping experiences or other immersive experiences, there is a need for high quality content to spark imagination and curiosity.

The Drum and Adobe are bringing together top brands and agencies who have been at the forefront of these virtual experiences to share their perspectives. In this 50-minute session, tune in to hear creative leaders from Electronic Arts and Visionaries 777 discuss their experience and expertise in creating this new era of content.

Why attend this webinar?

In this session uncover the answers to key questions like:

  • What’s the role of 3D and immersive experiences for brands?
  • What are the consumer trends driving this need for 3D content?
  • What are the business benefits of using 3D in the near term?
  • What brands are doing it well already and what can we learn from this?
  • How can brands get started?

Intended audience:

  • Art/Creative Director, Game Developer, Graphic Designer, Photographer, 3D Illustrator


Liam McClure

Liam McClure
Head of Creative Strategy & Player Engagement, Electronic Arts

See Liam 's Linkedin

Liam has an audience first thinking with a desire to understand what’s important to them. He started out working in agencies for almost ten years before jumping into the dynamic world of gaming. Liam works across all Asia regions and is inspired daily by community, culture and clever campaigns.
Frantz Lasorne

Frantz Lasorne
Co-Founder, Visionaries 777

See Frantz's 's Linkedin

Frantz is a co-founder and project leader for the automotive department in Visionaries 777. He has a double Master’s Degree in Interaction Design and in engineering of virtual reality & Innovation. His final thesis focusing on Augmented Reality and Toys was awarded and selected for SIGGRAPH 2009 (New Orleans) and SIGGRAPH Asia 2009 (Yokohama). After his studies, he joined LEGO's concept lab, in an R&D role that explored and prototyped several innovative concepts primarily based on Augmented Reality that helped envision the future of play experience. He now leads Visionaries 777 teams working on interactive software solutions deployed globally by brands such as BMW, Nissan and Infiniti.
Sharrom Yezdegardi

Sharrom Yezdegardi
Business Development Lead, 3D & Immersive, Adobe

See Sharrom 's Linkedin

Sharrom Yezdegardi is the Business Development Lead for Adobe 3D & Immersive in India and joined Adobe via the Allegorithmic acquisition in 2019. At Allegorithmic, Sharrom was responsible for evangelizing Substance 3D within the Media & Entertainment and industrial design sectors in India. Prior to joining Allegorithmic, Sharrom was the trade officer in the Technology and Services wing of the French Consulate in Mumbai where he focused on new and emerging technologies catering to the Media and Entertainment industry. Sharrom holds a Master’s Degree in International Business from the Grenoble Graduate School of Business in France.
Pippa Chambers

Pippa Chambers
Editor, The Growth Agenda

Content and Communications Consultant,Pipular Media

See Pippa's Linkedin

Pippa has a career spanning 15 years across local and national newspapers and several business to business publications. Previously the editor of AdNews Australia, Pippa has worked in the UK, Dubai and Sydney and has extensive experience writing about media, marketing, advertising and ad tech. Based in Sydney, Pippa runs her own content and comms consultancy, is editor of The Growth Agenda and is well versed across branded content, business conference curation, roundtables and podcasts.