Experience Makers

Financial Services Webinar

How FSI marketing and IT teams can lead with AI, data, and personalisation

Length:  31 mins

Drawing on insights from Adobe’s 2025 Digital Trends for Financial Services Report, this session explores how financial institutions are evolving to meet rising customer expectations through digital transformation. Christopher Young, Senior Director of Global Digital Strategy Group at Adobe highlights how AI, data, and operational alignment are reshaping customer experiences. Chris is joined by Ravi Santhanam, CMO of HDFC Bank, who shares how these strategies are brought to life within his organisation.

Additional Resources

2025 AI & Digital Trends - Financial Services

The CMO Show: Storytelling and Simplicity with Prudential

Marketo Configurator Monday, July 28, 2025 at 23:11
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Thank you.

Click below to play on-demand now.

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Click below to play on-demand now.

https://video.tv.adobe.com/v/3470028

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Event speakers

Scott King

Principal Strategist, Digital Strategy Group, APAC
Adobe

Chris Young

Senior Director, Global Digital Strategy Group
Adobe

Ravi Santhanam

Group Head, CMO, Head-Direct to Consumer Business
HDFC Bank

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cardTitle
How FSI marketing and IT teams can lead with AI, data, and personalisation
CardDescription
Drawing on insights from Adobe’s 2025 Digital Trends for Financial Services Report, this session explores how financial institutions are evolving to meet rising customer expectations through digital transformation.
cardDate
2025-07-28
cardImage
primaryTag
caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand