ON-DEMAND WEBINAR
Balancing Speed, Scale, and Control with AI in Video Production
Length: 50 mins
Leading brands today are navigating constant pressure to respond to cultural moments, launch content across multiple channels, and keep pace with an always-on audience. Speed matters, but not at the expense of creative judgment, brand consistency, or governance. As teams balance the need to move quickly with the responsibility to protect brand integrity, many are rethinking how video production workflows can better support both agility and human-led creativity.
Join this session to:
- Explore how leading teams are blending generative AI with human creativity to modernise video production.
- Learn how the Firefly video model, Premiere Pro, and Frame.io support faster ideation, iteration, and collaboration across distributed teams.
- Understand how enterprise organisations can scale video output while keeping creative control, review processes, and brand integrity firmly in human hands.
Discover how to build video workflows designed for speed, scale, and creative confidence.
Who should attend:
Creative and content leads, video producers and editors, who need to move faster without compromising quality or brand integrity. Performance marketers and social teams scaling video across channels will find practical, workflow-level insights they can act on immediately. If video touches your role — from brief to final cut — this session is for you.
Thank you.
Click below to play on-demand now.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3486362?end=nothing&learn=on&captions=eng
Additional resources
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly
New AI-powered video editing tools in Premiere, plus major motion design upgrades in After Effects
Firefly Boards redefines ideation with new models and AI-powered exploration features
Event speakers
Chris Hansen
Senior Solutions Consultant
Adobe
Gaetan Desimone
Senior Creative Technologist, Creators
Adobe
AJ Bleyer
DGA Director
Advent Films