Adobe Digital Leaders Webinar

Game On: How Adobe is Powering the Future of Sports Fan Engagement

Length: 49 mins

In today’s digital-first world, sports fans expect more than just a game—they crave immersive, personalised experiences that connect them to their favourite teams, players and moments. Join us for an exclusive webinar exploring how Adobe is transforming the professional sports landscape through innovative partnerships with the MLB and the NFL.

Discover how these iconic leagues are using AI-powered personalisation to:

Unify fragmented fan data across platforms to deliver seamless, real-time experiences.
Activate high-value fan audiences through privacy-centric data collaboration.
Empower clubs and brands with localised strategies and predictive insights to drive loyalty and growth.
Put creativity in the hands of fans, enabling them to engage with content in new, expressive ways.

Whether you’re a marketer, technologist or sports industry leader, this session will offer actionable insights into how data, creativity and AI are redefining the fan experience—from the stadium to the screen.

Marketo Configurator Tuesday, February 10, 2026 at 09:30

Title

Description

Please share your contact information to view the webinar.

Success Type

section

Success Section

form success

Success Content

Thank you.

Click below to play on-demand now.

style

resource-form, Two-up, xl spacing

background

Click below to play on-demand now.

https://video.tv.adobe.com/v/3479627?end=nothing&learn=on&captions=eng

Short on time? Download the speaker’s presentation deck to skim at your convenience.

Download the PDF

style

hide block, form success

background

Event speakers

Chi Ogbuehi

Vice President, Marketing Technology and Consumer Products,

NFL

Chi is a seasoned technology executive working at the intersection of marketing, innovation and fan experience. As the NFL’s Vice President of Marketing Technology & Consumer Products, she leverages cutting-edge technology to elevate the experience of more than 200 million fans. She also leads League-wide efforts —from sponsorship and rights-management platforms to brand-protection solutions — strengthening technology investment strategy, enhancing effectiveness and driving large-scale transformation that supports long-term innovation and revenue growth. Chi holds an MBA from the MIT Sloan School of Management and a BBA in Computer Information Systems, with Honours, from Baruch College. In her free time, she enjoys reading adventure novels, playing racket sports and recently discovered a love for pickleball.

Jen Zick

Principal - Digital Strategy Group - Media & Entertainment,

Adobe

Jen is a seasoned marketing strategist with 20+ years of experience in multiple verticals, namely live entertainment and technology. In senior level roles with Live Nation Entertainment, Major League Baseball and Comcast-Spectacor, Jen worked globally driving data-driven technology initiatives with C-suite executives at hundreds of professional sports franchises, stadiums, promoters and colleges. As Principal - Digital Strategy Group - Media & Entertainment, her priority focus is working closely with clients and industry thought leaders to drive fan-first/customer-centric digital transformations. Jen loves tennis, Sonoma Pinot and mini doodles.

Will Edmondson

Senior Vice President, Business Analytics and Operations,

MLB

Will oversees MLB’s fan research and feedback programmes and manages cross-functional projects to grow baseball’s fanbase and revenue lines. Prior to his current responsibilities, Will held a variety of analytics roles at MLB Advanced Media and BAMTECH Media (now Disney Streaming Services), in which he created and oversaw KPIs across a wide range of digital products. In addition to MLB’s portfolio of apps and subscription products, Will and his team supported the launch of digital streaming products for clients including HBO, FOX Sports, the NHL, WWE, Eurosport and the PGA Tour.

style

two up

Recommended for you

https://main--da-bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/mediaentertainment

See all resources

cardTitle

Game on: How Adobe is powering the future of sports fan engagement.

CardDescription

Join us for an exclusive webinar exploring how Adobe is transforming the professional sports landscape through innovative partnerships with the MLB and the NFL.

cardDate

2026-02-10

cardImage

primaryTag

caas:content-type/webinar