Enhancing experiences: How hyperautomation gives businesses a head start

On-Demand webinar | 37 mins | free of charge


CIOs have emerged as the captain that steered organizations in a time of change through transformation and adoption of new digital strategies. In 2022, all eyes are on CIOs once again as they make operational excellence their priority and work to ensure their pandemic-era investments deliver the intended business outcomes.

However, the prevalence of a hybrid workforce, combined with evolving employee and customer expectations, are pushing CIOs to automate. Increasing operational efficiency, improving customer experience, transforming existing business processes, and improving employee productivity are among the top 5 business initiatives driving IT investments this year, which CIOs will ultimately work to translate them into revenue.

With the majority driving revenue through automating business and/or IT processes, what is the role of hyperautomation in achieving their objectives?

Why attend this webinar?

In this session, you will:

Held in collaboration with CIO.com and Forrester, join us for a 45-minute webinar to explore:

  • 2022 State of the CIO and the trends that are shaping tomorrow’s business landscape
  • The role of hyper-automation and ways organizations can leverage hyperautomation into business differentiators
  • Best practices on digitizing workflows across an organization
  • Forrester findings on the Total Economic Impact of Adobe Acrobat Sign and its role in automation

Intended audience

  • IT and LOB leads and professionals - involved or interested in improving digital workflows, workforce productivity, employee lifecycle management and sales acceleration

Ili Nadirah


Ili comes with a decade of industry experience in the B2B tech sector. She started off as a writer with a deep understanding of the enterprise tech industry and a keen eye for storytelling and brings this along in her strategy work, where she advises clients on ways to drive brand awareness and capture their audience’s attention through unique storylines and approaches.

Sam Higgins

Principal Analyst

Sam's professional engagements in the private sector, as well as state and federal government, assist him in addressing the unique technology challenges found in diverse industries such as financial services, healthcare, education, transportation, and mining.

Sam's research focuses on business and IT alignment, CMO and CIO collaboration, and the employee experience for IT teams and technology leaders as well as local and regional adoption of emerging technology and digital transformation. Sam specializes in delivery of advisory to clients in Australia and near-shore English-speaking markets across Asia Pacific.

Line Larrivaud


Line is a consultant within Forrester's Asia Pacific consulting practice. Based in Sydney, she helps clients advance their customer experience and digital strategies in order to add value to their business results. She has a background in employee experience, acquired during her previous work experience across Europe, the Middle East, and Asia.

Narelle Behn-Carey

Principal Digital Strategist & Value Adviser

Narelle is a Principal Digital Strategist & Value Adviser to the enterprise and commercial segments across ANZ & APAC.

Experienced at establishing trusted, consultative relationships with C-suite executives, Narelle provide customers with strategic solution advice and expert consultation on value management to support customer co innovation, digital transformation, and business process performance improvement. With expertise to deliver strategic recommendations and roadmaps that align to and drive customer’s business objectives, Narelle brings real-world digital transformation knowledge to customers organisations to drive business growth, optimize customer experience, amplify brand awareness, lower costs and improve productivity.