ADOBE DIGITAL LEADERS WEBINAR

Maximise Your Web Impact with New AI-Powered Site Optimisation

Length:52 mins

Adobe Experience Manager Sites Optimizer is a new tool that streamlines the process —empowering marketing teams and business owners to identify opportunities, receive intelligent recommendations and automate optimisations all within a single application.

By leveraging generative AI and AI agents to collect, analyse and prioritise data from real-time user engagement, traffic signals and site performance, Sites Optimizer surfaces the most impactful opportunities to enhance the site experience.

Join this webinar to explore how AEM Sites Optimizer can help you:

  • Boost Traffic Acquisition - Identify technical issues and content-related SEO issues then resolve them through an automated, one-click path directly within the tool.
  • Enhance Engagement - Recognise sources of poor engagement on a web page and use generative AI to create content variations and automate experimentation workflows to optimise the web experience.
  • Maximise Conversions - Get AI-powered recommendations to improve bottom-of-funnel events, such as form fills and submissions. For example, optimising the layout and structure to reduce abandonment rates.
Marketo Configurator Friday, May 2, 2025 at 09:40
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Event speakers

Karthik Muralidharan

Group Product Marketing Manager

Adobe

Karthik Muralidharan is a Group Product Marketing Manager for Adobe Experience Manager (AEM), where he leads a team focused on sales and go-to-market strategy for AEM’s emerging and growth product lines. Over his 7+ years at Adobe, Karthik has helped organisations enhance their digital experiences across content management, forms management and digital signage use cases. Prior to Adobe, he worked as a management consultant, advising clients on sales force optimisation, channel effectiveness and customer loyalty programmes. Karthik holds an MBA from the University of Chicago Booth School of Business and a BS in Chemical Engineering from UCLA.
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Hyman Chung

Senior Product Manager

Adobe

Hyman Chung is a Senior Product Manager for Adobe Experience Manager Sites. Throughout his career, Hyman has led the conceptualisation, design and development of new technologies that tackle complex digital marketing challenges and deliver simplified, automated solutions. Prior to Adobe, he managed SaaS solutions in the content marketing and SEO industry. Since joining Adobe in 2019, he has worked on GenAI projects that leverage content and performance data to optimise digital experiences and drive better business outcomes for AEM customers.
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Maximise your web impact with new AI-Powered Site Optimisation.
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Join this webinar to explore how AEM Sites Optimizer can help you boost traffic acquisition, enhance engagement and maximise conversions.
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2025-05-05
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/aem-sites-optimizer, caas:products/adobe-experience-manager-sites