Designing the new creative experience for businesses
Summary
As some countries gradually emerge from the adversity of the past year, creatives and marketers are discovering new ways to interpret the world around them. As circumstances continue to shift and reorient, you are uniquely positioned to reflect through creative mediums our changing perspectives of the world.
The need for fresh, timely content is rising rapidly, driven by a transformation in the visual culture experience.
Why attend this webinar?
Luke Wheatley was for many years the Head of Creative and Content for Flight Centre. He led his large design team as they transformed from traditional print advertising, expanding their skillsets to digital and interactive, and then on to delivering video as part of their creative capabilities.
Now Co-Founder of In Three Productions, hear from Luke as he describes how he “found a way” during these challenging times to creatively produce and distribute content that resonates with customers and delivers business impact. Discover the evolution of the creative tools Luke continues to use to drive creativity across print, online and video.
Intended audience
- Creative, Marketing and Digital leads and users – involved or interested in enhancing creative workflows and productivity, and accelerating content velocity.
Speakers
Co-Founder, In Three Productions.
A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including education, natural health, entertainment, food and travel.
Luke created and directed the travel series, The 48 Hour Destination that was broadcast on Network 10, TV1 and National Geographic. He has directed numerous pieces of content including Experience the Yukon and Dive the Great Barrier Reef as part of the WOW series and recently has directed the global brand ad for Flight Centre, the Brisbetter Content Series and the documentary series Plant Delicious. Luke is working on completing the series Plant Delicious and is in production for his first feature length documentary shot in Imax.
Luke was a finalist in the Best Content Strategy for 2019 and is a board member of both the Gold Coast Film Festival and Brisbane International Film Festival.
Links to some of Luke’s work:
Director, Strategic Business Development, Asia Pacific, Adobe.
