EXPERIENCE MAKERS

DATA AND INSIGHTS WEBINAR

In this session, you will learn:

• How you can use AI to drive future testing and personalisation strategies
• Overcome challenges in optimising digital touchpoint for higher conversion and engagement
• Top use cases to unlock what attributes predict visitor behaviour and which are most important

Speakers

Carla Cook
Senior Sales Manager, Data and Insights
Adobe
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Joe Morris
Senior Solutions Consultant,
Adobe
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Jackey Lau
Domain Chapter Lead - Digital Optimisation
Spark
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