Redesigning the DAM: The Secret to Quicker Creative

Summary

The constant conundrum for marketers trying to deliver personalised experiences is the need for more content and more assets to service myriad unique interactions.

Every new channel and every unique audience requires additional production effort.

Digital asset management is the solution to build better experiences that convert, while staying compliant, reducing effort and saving costs.

Most brands’ approach to DAM is using it as a post-campaign storage solution–a graveyard for old content. But dynamic experiences require a dynamic approach to creative assets.

Join Adobe's Mark Szulc, Alistair Duck and Orla Hennessy to discover how brands can unleash their creative assets to streamline their personalised experiences.

Why attend this webinar?

• Learn how marketers can accelerate their creative assets to more efficiently generate personalised experiences.
• The importance of asset management in reducing risk by creating one source of truth.
• Hear from the Adobe marketing team and how they execute their marketing campaigns using the Adobe tech stack.

Intended audience

• Direct Marketing Decision Makers and Practitioners
• Digital Decision Makers and Practitioners
• Email Marketers

Speakers