CONTENT STRATEGY LEADERS LIVE

Scaling for Speed, Complexity and AI in High Tech

Length: 77 mins

High-tech organisations are innovating faster than ever, but content operations often struggle to keep pace. As product ecosystems grow more complex, release cycles accelerate and global audiences expand, content teams are being asked to do more with systems that were never designed to scale.

In this on-demand roundtable, leaders from AMD, Lexmark International, SAP and Adobe share how they recognised when content reached a breaking point — and what it took to rebuild a scalable, structured foundation that supports speed, governance and AI-driven experiences.

In this session, you’ll learn:

The early signals that content operations have hit a breaking point.
Why structure, reuse and metadata matter more than content volume.
How to design content for both human users and AI-driven systems.
Lessons learnt from scaling content in complex, high-growth environments.
[Case study] How Lexmark International restructured its content to power real-time customer enablement and AI experiences.

Please share your contact information to view the webinar.

00_config/marketo_form_setup_rules.js - 20251117T121800

30_privacy/privacy_validation_rules.js - 20251001T195718

20_template_manager/template_rules.js - 20251124T120556

90_build/global.js - 20251125T141902

98_progressive/progressive_controller.js - 20260508T83048

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522

hidden-locale

Forms Locale

msg-error

setup-translations

name

First name

Last name

Business email

Job title or role

Industry

Department

company

Organization name

Country

Primary product of interest

Company type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20250929T200801

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

40_field_management/field_preferences.js - 20250929T205629

50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631

40_field_management/category_filters.js - Category Filters 20250918T125252

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

General Form Translations

90_build/cleaning_validation.js - Cleaning and Validation 20251001T201149

Partner

Template Manager Module v0.5b

Demandbase Module Config.

Demandbase Module Value Mapping.

60_enrichment/demandbase_processing.js 20251117T205007

Form Dynamics

style

resource-form, Two-up, xl spacing

background