Solving the Dynamic Content Dilemma
Summary
In a digital-first world, personalised content drives everything from first impressions to first purchases to lasting customer relationships.
The greatest content challenge for brands lies in delivering this meaningful, personalised and scalable content that engages customers efficiently across channels.
When personalised experiences are the expectation, how can brands transform their approach to content to create innovative, impactful experiences?
Hear Adobe’s Mark Szulc and Sheerien Salindera unpack how to transform your content, and take a closer look at the brands and Adobe innovations that are revolutionising how experiences are created, optimised and delivered.
Why attend this webinar?
We must reimagine content, assets and document management in three key ways.
- Democratise content creation and access.
- Extend content for every interaction.
- Optimise with Experience Intelligence.
Intended audience
- Direct Marketing Decision Makers and Practitioners
- Digital Decision Makers and Practitioners
- Email Marketers
Speakers
