Webinar

The Cookieless Future — Realising Value through Data Collaboration.

Length: 40 mins

Media, entertainment and retail companies can unlock significant value from their audience data through data collaboration. This emerging approach allows them to fill data gaps, forge stronger relationships with advertisers and tap into new, sustainable revenue streams.

Exploring the new frontier of data collaboration, this new research from Adobe and the Winterberry Group delves into the transformation within the marketing and advertising technology ecosystem, highlighting data collaboration as key to navigating the stringent privacy landscape.

Insights of this webinar include how data collaboration can be used to enhance the value of audience data and expand advertiser reach. Watch this webinar to discover how:

The transition to new data collaboration strategies is addressing the shift toward a more privacy-centric landscape
Media, entertainment and retail companies are driving audience monetisation by enhancing data privacy, collaboration, activation and analytics within the marketing and advertising technology ecosystem
Adobe is alleviating key barriers hindering the adoption of data collaboration use cases and best practices for navigating these challenges

Please share your contact information to view the webinar.

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Event speakers

Sam Garfield

Head of Digital Strategy, Communications, Media and Travel, Adobe

Sam Garfield currently serves as the head of digital strategy, communicatio...

Michael Harrison

Managing Partner, Winterberry Group

With 20 years of marketing experience, Michael Harrison leads Winterberry G...

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See all resources

Title

Use data collaboration — not cookies — to unlock more audience value.

cardDate

2024-06-25

cardImage

CardDescription

Learn how data collaboration strategies can boost the value of audience data and expand advertiser reach, as well as best practices for implementation.

primaryTag

caas:content-type/webinar